Why. is a technology and data driven company that exists to help brands and
organizations earn attention and spark behavior change at scale in Africa.
Who we are
We are a team of world-class communications experts, data scientists, engineers,
behavioral scientists, product and marketing specialists with years of experience spurring and
pushing innovation in various industries across Africa.
What we do
We use behavioral science to understand the motivations, needs and
individual differences of our clients’ audiences, and apply those insights to
personalize communications and persuade audiences into action
How we work
All of our work starts with the end in mind, looking to impact tangible, real-world metrics for our clients.
What we believe
At the center of our founding principles is relentless curiosity. The need to understand the reasons why people, organizations and societies act the way they do drives our every action.
